Olivia Wilde strikes a pose as the new face of H&M’s Conscious Exclusive line

Share this page:

Olivia Wilde is the latest celebrity to pose for H&M’s environmentally-friendly line of clothing. She joins fellow celebrities¬†Vanessa Paradis and Amber Valleta as the face of the eco-conscious line. Other celebrities who have worn items from this line on red carpets and to events include a diverse crowd of fashion-forward Hollywood stars, like Jessica Chastain, Emmy Rossum, Amanda Seyfried, and Viola Davis.

Fashion lovers have become more aware of the¬†environmental footprint left by the manufacturing and production apparel and accessories, and in an effort to address those concerns, more retailers are aiming for more eco-friendly options. H&M’s Conscious Exclusive line uses sustainable materials organic silk, organic cotton, organic linen, and recycled polyester.

H&M’s collection consists of striking dresses and separates. The 2015 collection, modeled by Wilde, includes a silk tuxedo cape blazer and matching trousers, an ethereal chiffon maxi dress, and an on-trend kimono-influenced dress.

See more pics from the new campaign at WWD.

Watch behind-the-scenes footage from H&M’s Conscious Exclusive shoot with Olivia Wilde

Share this page: